Microsoft Tag: Barcodes for digital content through your phone

Microsoft Tag is another stab at digital scanners that aim to connect printed materials with online content. The advantage of Microsoft Tag that it doesn’t require a special device. It’s simply software that you can load on your cell phone; the phone’s camera is used for scanning the bar code and the digital content shows up on the phone, provided your phone is online. Microsoft Tag can run on devices from basic Java phones to smartphones, including Windows Mobile devices, BlackBerrys, and iPhones.

Microsoft Tag is a breakthrough technology that transforms everyday things in the real world into live links to online information and entertainment.

From your mobile phone, simply snap or scan a Tag image anywhere you see it – in editorials, advertisements, product packaging, signs and storefronts – and gain instant access to Websites, videos, reviews, schedules, contact information, social networks, discounts, promotions and more!

All you need to do is download the free Tag reader on your web enabled camera phone and when you see a Tag, snap or scan it to interact with the world around you in new ways!

Powering up the possibilities.

The Microsoft Tag mobile tagging system offers many advances and advantages:

• Designed from the beginning to work with the limited capabilities of a typical camera phone.
• Smaller than other formats. Typical packaging application starts at 3/4 x 3/4”.
• Optimized for both print and video display.
• Enhanced Reed-Solomon error correction means Tags can still be read even if partially damaged.
• On many phones can decode using a direct real-time camera video stream, you don’t even have to “click” to read the code.
• Handles long URLs and allows for content to be dynamically changed.
• Tags are saved for later viewing and can be forwarded to someone else (no need to scan it again).

More details about this technology : http://www.microsoft.com/tag/content/overview/

Last Modified : February 5th, 2010 Filed under : Microsoft, Mobile Applications, New Tech, Tech news Navigate : Previous post / Next post